• Sites itimpress

Search Engine Optimization

We have more than 10 years of experience driving successful SEO campaigns for businesses  in Sydney ,Melbourne .
IT IMPRESS  is the trusted SEO agency in Sydney ,Melbourne and we will partner with your business to produce a powerful SEO strategy that will command attention and build digital authority for your brand.
Through comprehensive keyword research and competitor analysis we will be able to establish which phrases are most relevant to your business, and optimize your site accordingly.
By understanding your unique objectives, we’ll be able to deliver results which support your business and add to your bottom line. We have the resources and expertise to deliver guaranteed results.

Search Engine Optimisation

An elegantly designed website does not guarantee traffic and for years many organizations have got this wrong. Investing in the functionality and design will help satisfy your clients but have you asked yourself how are the clients going to find the website?  This is where our team of SEO professionals come in.

IT IMPRESS understands the importance of unrivaled online presence which has been a motivation factor in providing our esteemed clients with unmatched SEO services to ensure our clients pages visibility is boosted to unimaginable levels.

We have partnered with hundreds of clients to help them market their websites and optimise their web content to guarantee traffic by ensuring their pages appear on the first page of organic Google searches.

IT IMPRESS has invested heavily on SEO by ensuring we have the most skilled SEO professionals in Australia which include SEO Web Designers, SEO Analysts, SEO Copywriters and SEO Link Builders. This team analyses your business, understand your business then come up with a unique data-centric SEO strategy that will portray an exemplary image of your business.

Why Choose IT IMPRESS for your SEO needs?

  1. We have partnered with well-known organisations in Melbourne, Sydney and many parts in Australia and delivered unmatched SEO experience making us one of the most reliable SEO agencies in Australia.
  2. Our SEO strategy has no hidden costs and we ensure we do reviews for our clients when there is need to continue maintain a long term business relationship and keeping competitors marketing campaigns on check.
  3. Our SEO strategies don’t compromise on the content, our team of professionals are well versed with data-driven SEO techniques that ensure your content will not only generate traffic to your website but also maintain and sell your brand so as to help you stand out from your competitors.
  4. Customized SEO services- We understand each client has their own needs and depending on the nature of business their SEO requirements are unique. We use this understanding to ensure all our solutions fit the business needs of individual clients without assuming that one solution fits all.

Where are we based?

IT IMPRESS is an Australian owned company that for years has been among the pacesetters in Offering Professional SEO Services with offices in Sydney. Our SEO services are flexible and provide room to accommodate both new businesses seeking to gain an online presence and established businesses that are already online but seeking to beef up their online presence.

Our Goal

Achieving and maintaining a versatile and an all-round online acknowledgment is very vital for any organization. IT IMPRESS understands the need of unrivalled online presence hence the motivation to ensure our clients acquire first page listings for their organizations. We know that first impressions are the selling point when it come to user experiences therefore our SEO team is equipped with the right skills to be able to provide unmatched user experience in the first stages of contact with the customers to ensure you have a cutting edge over your competitors which makes us the best SEO partner in Australia.

Our Services

IT IMPRESS has helped hundreds of organizations gain competitive advantage over their competitors. We ensure all our new and existing clients gain and maintain the highest standard online to suit their business goals. With Google’s ever-changing rules on SEO strategies it paramount for every organization seeking to stamp authority online to partner with a company that truly understands the fundamentals of SEO and is up to date with the current SEO trends. IT IMPRESS boasts of well-experienced professionals that can provide exemplary services on this niche which is the reason why we are at the top of the ladder when it comes to Search Engine Optimisation in Australia.

Below are the services we offer to our esteemed clients:

SEO for existing Websites

We are a leading provider of SEO services in Australia for businesses that have already established an online presence. IT IMPRESS has boosted our client’s profiles and helped increase their brand responsiveness by ensuring first page results across search engines.

Building of SEO Websites

IT IMPRESS boasts of skilled SEO Web Designers and Developers that are experienced in developing SEO Websites from scratch to ensure your website stands out and guarantees you exemplary online advantage.

SEO website auditing

SEO website auditing is very essential for businesses that seek to beef up their online presence and seek to conform to the latest SEO standards. The process of making your website search engine friendly encompasses the audit process whereby our experiences SEO auditors scrutinize your website to determine page load speed, keyword density and ease of navigation. This team will then compile a report that points out the areas that can be improved to ensure you achieve the highest possible rankings.

Keywords and phrases research

IT IMPRESS has a dedicated team that specializes in research of phrases and keywords that potential clients are likely to use when searching for a certain service online. This is essential as it ensures that your web content is made up of relevant words that will ensure your website appears on top of the search results when the words are used.

On-page optimisation

The structure and relevance of your content plays a major role in the success of the website. With this understanding IT IMPRESS has made on-page optimization one of its core considerations when it comes to ensuring our clients enjoy 100% SEO success. Our team of professionals analyses your business and help you come up with relevant content, guide you on how to structure it on your website effectively to ensure its appealing users and search engines.

Some of the key areas of consideration during this process are how to place keywords strategically, how to effectively include internal links and how to improve your page load speed and still ensure your content remains relevant and appealing.

Analysis of Competitor websites

This ensures that your website remains on top of the search results. Our team carries out a thorough analysis of the competitor’s website and point out the possible weaknesses and strengths of the websites. This information is vital as it will help devise methods that will assist you gain a competitive advantage over the competitors.

Link analysis and building

It’s a basic rule of thumb that every successful website has to include good links from other websites. Setting up this links is not always a walk in the park and this is where IT IMPRESS team of professional’s link builders come in. We have for years assisted clients analyze their links to help them get rid of the weak links and in turn help them build relevant links and keywords to help them boost their search rankings.

SEO Copyrighting

This is one of the most important aspects of a SEO website.  The primary goal of a website is to sell your brand and products at large, this is not guaranteed by the high ranking of your site on the search results and the number of clicks your website gets but the conversion rate.

A successful online campaign will feature the above aspects but most importantly the website must provide the users with the relevant information and satisfy their needs.

Fuelled by this discovery IT IMPRESS has employed competent professionals that have helped hundreds of clients create amazing content which not only acquire a high ranking but also ensures it sells their brands and entice potential clients to ensure the website fulfills its purpose.




Google Keyword Planner

Find the relevant key words for your business using Google Keyword Planner

Optimize Title Tag

  • 55-60 Characters Recommended
  • Use pipeline to separate Keywords

 Meta Description

  • 155-160 Characters recommended
  • Meta Keywords
  • Nowadays not important not display anywhere but Google Only Read 

Domain Qualities

  • Domain History
  • Domain Age
  • Penalties
  • Domain Extension
  • Exact Matching Domains
  • Partial Matching Domains

Quality Content

  • Write Quality fresh content
  • Quality content must be simple language & informatics

 Use canonical URLs to avoid duplicate content issues

  • <link rel= “canonical”
  • <a rel=”canonical”  href” Original Link ” >
  • Insert below the <head > on dummy page

Keyword Density

  • Keyword Density = (Number of Keywords/Total Number of Words)
  • Maximum 3% is Good

Keyword Stuffing

  • Keyword stuffing means using excessive keywords everywhere

Keyword Prominent

  • Use your most important keyword in the important place suggest to write in first line or within 100 words .
  • Use your keywords Between HTML tags
  • SEO

Author Rank

  • Author Rank is a search algorithm that will score authors based on factors such as quality of back links to their content,  social sharing of their posts, interactions with their content and the authority of publishing sites. 

Keyword Stemming

Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word. 

H1 Tags

  • Use only one time in a page
  • Push your main keywords in H1 tag
  • You can use H2 , H3 tags so many times .

Website Speed

  • Your website should load within three seconds

Image Optimization

  • Use unique images
  • Use business related images
  • Use relevant image name
  • Use ALT tags if image unable to display then image name will display
  • Image size <= 61 KB
  • Location of image : Keep closer to the main folder
  • Consider about Image Proximity

Bounce Rate

  • 30% is very good
  • 60% Okay
  • More than 60% bad 

Social Shares

  • Use all social media to post articles ,images related to your business
  • Share & Comments are Good for SEO ranking (+ve or -ve ) 

Content Engagement

  • Make a Good GUI
  • User Friendly
  • Quality Content No spelling or grammatical mistakes
  • Include social share icons

Page Freshness

  • Adding new fresh content
  • Allow Comments
  • Don’t disturb the existing Content
  • Post Articles in the Blog every week
  • Google Love more quality content

Use Sitemap

  • HTML sitemap only for navigation
  • XML sitemap for Search Engines
  • Same for Google and Bing

Add Robots.txt File


Hosting your website

  • Host your website under public_html
  • Put on main folder under the Domain

Add Breadcrumbs

  • No SEO value only for user navigation

URL Length

  • Only 100 characters including http
  • Example : http://www.itimpress.com.au/services/

Link to Authority site

  • Example : Facebook
  • Don’t link to spam sites

Paid Links

  • Avoid to buy paid links
  • Links from irrelevant sources are not recommended
  • Quality link from High PR ( Page Authority & Domain Authority ) websites are recommended

Add Google My Business Page

Other Social Media Activities Are Highly Recommended

  • Social Bookmarking
  • Forum Discussion
  • Article Submission
  • Block Submission / Web 2.0
  • Gust Posting
  • Classified and Directories
  • Document Sharing
  • Image Sharing
  • Video Sharing 


Do Follow & No Follow Links

Do Follow Links

  • Do follow links means I recommended the links strongly
  • Example : https://www.salesforce.com/

No Follow Links

  • I am just telling about the website but I am not guaranteed about the service
  • If the site is spam I don’t have impact
  • Positive impact also not coming
  • real =”no follow “ 

Page Layout Algorithm

Above the Fold & Below the Fold

Upper part of the website it is visible without scroll

Below the fold

Lower  part of the website it is visible with scroll

Social Signals

  • Facebook ,Twitter , LinkedIn ,Instagram ,YouTube, Vimeo ,Google Plus , Pintrest  interaction give good SEO result .
  • Be active on all social Medias . 


For Example : Writing article about top five hosting companies and insert your hosting company name in the Article

Co Occurrence

For Example : Insert a text in your Logo ” Right Solution Make Success ”


Add Re Direction

  • 301- Redirect Permanent
  • 302 – Redirect Temporary
  • 404 -Redirect not Found



ON Page Optimization

  • Keyword research and Analysis
  • Doc type Analysis
  • Optimization of title tags of all important pages
  • Optimization of other meta tags (Description etc…)
  • Optimization of header tags H1, H2, and H3
  • Analysis of bold tag
  • Optimizing JavaScript and CSS codes
  • Optimization of non index able attributes like Frames
  • Optimizing HTML Source Code
  • Image optimization
  • Hyperlink Optimization
  • Optimizing internal linking structure (Navigation)
  • Optimization of external Links
  • Broken links analysis & correction
  • W3c Validation ( for home page)*
  • Creation & Optimization of HTML Site Map
  • Creation, Optimization & Submission of Yahoo (TEXT) Site Map
  • Creation, Optimization & Submission of Google (XML) Site Map
  • Website architectural correction (if require)
  • Content Optimization ( if require)
  • Canonicalization error correction*
  • Blog Setup
  • Google Analytics Setup

Off Page Optimization

  • Directory submission
  • Social Bookmarking
  • Classifieds ads
  • Article Submission
  • Press Release
  • Blog and Web 2.0 Creation
  • Image and Video Promotion
  • Document Sharing (PPT, PDF)
  • Info graphics sharing
  • Social Media optimization
  • Link Pyramid
  • Citation and Local SEO Submission
  • Complete SMO Process:
  • Facebook Account
  • Twitter Account
  • LinkedIn Account
  • Google+ Account
  • Weekly SEO Work along with the number of submissions as follows:
  • Social Bookmarking
  • Article Submission
  • Press Release
  • Classifieds
  • Directory SubmissionSeo-website
  • Citations
  • Blog Posting
  • Image Sharing
  • Video Sharing
  • Blog comment
  • Forum posting
  • PDF Sharing
  • PPT Sharing
  • SMO
  • Blog bookmarking
  • Blog directory
  • Link Pyramid
  • Profile Promotion
  • High Traffic from the Targeted Areas
  • High Page Rank of Home page and other important pages
  • Popularity from Social Bookmarking
  • Search Engine Optimization
  • Internet Marketing Consultancy
  • Traffic Analysis
  • Enhance Link Popularity
  • Competitor Monitoring
  • Content Optimization
  • Dynamic Content Optimization
  • Designing Search Engine Friendly Websites
  • Manual Submissions to Country-Specific Search Engines
  • Manual Submissions to Industry-Specific Search Engines