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Responsive Web design

RESPONSIVE WEB DESIGN

Mobile devices have become an integral part of the everyday human life, research shows that over 60% of the population now use their mobile phones for general browsing and accessing emails. With this in mind websites that can be viewed using a phone or tablet are no longer a luxury but a must have for all businesses. These websites are known as responsive websites.

Responsive Vs Regular Websites

Before people had adopted mobile devices for browsing responsive website design was unheard of as people used desktop computers or laptops. These websites could not be viewed comfortably on mobile phones as one would have to zoom in to view text or access links. This meant the websites were not user friendly on mobile gadgets hence have negative effects on user experience which could in turn discourage users from revisiting the sites.

Having a non responsive website could give your competitors edge over your business considering online marketing is now the most common form of marketing.

How Does Responsive Web Design Work?

This works by the developer designing the website with the attributes of elements of a webpage such as the images are considered in relation to the screens of the devices that the website will be viewed on. This technique is coined to ensure that the user experience will be the same for users that use their mobile phones and tablets to those using desktops and laptops.

Will A Responsive Website Benefit My Business?

This goes without saying; if you are thinking of gaining a remarkable online presence then responsive web design is the way to go. Not only does responsive website improve user experience it’s an important aspect in SEO considering a notable number of Google searches are performed using mobile devices. A mobile friendly website will mean enormous traffic which in turn boosts the sales of your business. If you are running an ecommerce website then you should heavily invest on a responsive website which will guarantee a friendly checkout process thus reduced cart desertion rate that can be as a result of a hectic checkout process.