Conversion Rate Optimisation (CRO)
What is Conversion Rate Definition
The percentage of visitors who take a desired action.
It’s the simple process of refining your website to improve the number of visitors who take action.
Typical goals include:
- Purchasing an item directly from your website
- Subscribing to your newsletter
- Having someone call you
- Tracking page engagement
- Asking them fill out a contact us form
- Redeeming a promotional coupon
Some of things that we do to improve your conversion rate include:
Make sure your website is easy to navigate
Depending on the changes required to your website, we can implement the changes or work with your website designer so they can make the changes for you.
You don’t always need to redesign your website from scratch – sometimes small updates can bring big rewards.
Your website is then tested it to prove its effectiveness and make sure it achieves the goals you want.
Which means that the improvements can be backed up with data not personal opinion.
To find out how we can improve your bottom line with conversion rate optimisation,